Fixing a Frustrating Transit App Experience
Helping riders get where they’re going, without the stress.
Location & Year:
The existing app buries essential travel info like train times, alerts, and transfers under cluttered menus, frustrating time-pressed users.
Project Type:
Redesign NJ Transit’s mobile app to help commuters access real-time information faster and with less frustration during trips.
Tools:
Users completed key tasks 40% faster, with 3× fewer errors and a 50% boost in success rate during usability testing.
Description
Commuters don’t scroll through apps; they glance, tap, and go.
Yet NJ Transit’s mobile app required users to dig through cluttered menus to find time-sensitive info like alerts, delays, platform changes, and transfers. Inconsistent labels and flat navigation made it worse during transfers or crowded conditions.
This wasn’t just a design flaw; it was a breakdown of trust in the system.
Moodboard
Plans
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